Flexible Learning That Enhances Your Potential
Micro-Credential in Principles of Marketing DHPM1333 (DiHM) **
This course develops an understanding of students on the basic concepts and theories of marketing principles. It allows them to have a clear picture in the development of marketing activities.
This programme is designed, delivered, assessed and awarded by SEGi University through the Africa Open Learning Platform.
Entry Requirements - No
Age Experience - 19 Years Above
Language Proficiency - Yes
Numeracy Proficiency - No
Pre-requisites - No
- Nature and Scope of Marketing
- Marketing Information System and Marketing Research
- Target Market Strategy
- Product and Product Strategy
- Placement (Distribution)
- Designing Communication and Promotional Mix Strategy
- Managing the Market Effort
Quiz - 10%
Test - 30%
Assignment - 40%
Presentation - 20%
With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, catering, retailing and cruise industry.