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Micro-Credential in Marketing Management MKT2063 (BAHM)

Overview: 

The module focuses in hotel marketing and the various marketing techniques and strategies to ensure the survival of the hotel business. The module shall teach the student about important marketing principles and concepts and how these concepts are applied in actual marketing management practice especially in the hospitality industry.

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the Africa Open Learning Platform. 

Endorsement & Recognition: 


This programme is recognized and endorsed by the Seychelles Qualifications Authority (SQA), established under the Seychelles Qualifications Authority Act of 2005. 

Discipline: 
Hospitality
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. Introduction: Understanding the Hospitality and Tourism Marketing Process
  2. Developing Hospitality and Tourism Marketing Opportunities and Strategies
  3. The Role of Marketing in strategic Planning 
  4. Marketing Information System and Marketing Research 
  5. Consumer Markets and consumer buying behavior
  6. Market Segmentation, Targeting and Positioning
  7. Designing and managing product
  8. Distribution channels
  9. Promoting product
  10. Electronic marketing
  11. Destination marketing 
  12. Creating customer value, satisfaction and loyalty
  13. Creating brand equity
  14. Creating successful Long Term Growth
Assessments: 

 Assignment - 40%
 Case Study - 10%
 Final Examination - 50%

Continuing Education: 

Upon completion of this course, student is eligible to enroll into full year Bachelor of Hospitality Management and entitled for credit transfer.

Career Opportunities: 

With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.