Flexible Learning That Enhances Your Potential
Micro-Credential in Consumer Behavior in Hospitality HOS3113 (BAHM) **
This course emphasis on the understanding of service quality and customer relationship management in the hospitality industry. This course focused on the essence of consumer right, consumer perception, self-concept and also the conceptual idea of marketing, branding and communication in a wholesome.
** indicates that these programmes will be offered at the end of 2023
This programme is designed, delivered, assessed and awarded by SEGi University through the Africa Open Learning Platform.
Entry Requirements - No
Age Experience - 19 Years Above
Language Proficiency - Yes
Numeracy Proficiency - No
Pre-requisites - No
- Introduction to consumer behaviour
- Consumer Perception
- Consumer and social well-being
- Learning and Theories
- Motivation and affect
- Consumer self-concept
- Brands Personalities
- Attitudes and persuasive communications
Test - 20%
Assignment - 20%
Presentation - 10%
Final Examination - 50%
With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.