fbpx Micro-Credential in Consumer Behavior in Hospitality HOS3113 (BAHM) ** | Africa Open Learning

This course emphasis on the understanding of service quality and customer relationship management in the hospitality industry. This course focused on the essence of consumer right, consumer perception, self-concept and also the  conceptual idea of marketing, branding and communication in a wholesome.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the Africa Open Learning Platform. 

Endorsement & Recognition: 

This programme is recognized and endorsed by the Seychelles Qualifications Authority (SQA), established under the Seychelles Qualifications Authority Act of 2005. 

Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

  1. Introduction to consumer behaviour
  2. Consumer Perception
  3. Consumer and social well-being 
  4. Learning and Theories
  5. Motivation and affect
  6. Consumer self-concept
  7. Brands Personalities
  8. Attitudes and persuasive communications

 Test - 20%
 Assignment - 20%
 Presentation - 10%
 Final Examination - 50%

Career Opportunities: 

With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.