fbpx Micro-credential certification in Understanding Public Relation KMC3044 (BMC) ** | Africa Open Learning

The contemporary practice of public relations requires understanding a broad range of social science theories and research and the ability to incorporate that knowledge into solving public relations problems. This unit introduces the student to the theory and research that serves as the foundation of the practice of public relations. The module surveys the history of the discipline, the theories on which the discipline is based, and current models of practice. The module focuses on understanding how to research and analyse the opinions of the organisational public to develop mutually beneficial relationships with the public.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the Africa Open Learning Platform. 

Endorsement & Recognition: 

This programme is recognized and endorsed by the Seychelles Qualifications Authority (SQA), established under the Seychelles Qualifications Authority Act of 2005. 

Communication Studies
Entry Requirements: 

Age Experience - 19 Years Above 
Language Proficiency - Yes
Pre-requisites - No

Note: To enter the Bachelor of Mass Communications (Hons) programmes (Pathway) applicants will need to have the following pre-requisites:


i. A pass in senior high school or its equivalent with a minimum of Grade C (GP 2.00) in any 2 subjects and a credit in English at O level or its equivalent;           

ii. A Level or its equivalent with a minimum Grade E in any 2 subjects and a credit in English at O level or its equivalent;  

iii Matriculation/Foundation with CGPA 2.00 and a credit in English at O level or its equivalent; 

iv Diploma or equivalent with a min. CGPA of 2.00 and a credit in English at O level or its equivalent;

 v. A Diploma in Media and Communication or its equivalent

  1. Introduction                                                                             
  2. Role of Public Relations in Corporate Image Building                                                                
  3. Specialized Parts of The Practice                                                                                      
  4. Research in PR                                                                          
  5. Public Relations Techniques and Processes                                                                                 
  6. Public Relation Processes and Practices                                                                         
  7. Public Relations Department                                                                             
  8. Public Relation Campaign                                                                                   
  9. Programming (Strategy)                                                                       
  10. Public Relation Practices                                                                                     
  11. Public Relation Practices 2                                                                                 
  12. Implementation                                                                                     
  13. Evaluation                                                                                 
  14. Ethics in Public Relations                                                                                    

Assignment - 60%
Final Exam - 40%

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Understanding Public Relation (BMC), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Mass Communication (Hons)
Continuing Education: 
Upon successful completion of this Bachelor of Mass Communication (Hons) programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):
  1. Master of Arts in Corporate Communication
Career Opportunities: 

Public Relations Specialist, Media Relations Manager, Crisis Communication Manager