fbpx Micro-credential certification in Marketing Management (MBAGM) | Africa Open Learning
Overview: 

This course aims to introduce students to the responsibilities of a corporate financial manager. Coverage includes evaluation of investment and financing alternatives, working capital management, and determination of capital structure and dividend policy.

Emphasis is placed on the analytical aspects of the decision making process to enable students to form their own judgment in the dynamic business world. 

Note: Subject relates to Master of Business Administration (General Management)

Programme Fee 

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the Africa Open Learning Platform. 

Discipline: 
Business & Accounting
Entry Requirements: 

Entry Requirements - No 
Age - 23 Years Above 
Experience - No
Language Proficiency - Yes 
Numeracy Proficiency - No 
Prerequisites - No
Others - No

Contents: 
  1. Understanding the major concepts and tolls in marketing
  2. Marketing audit and decision-making
  3. Developing marketing strategies and plans
  4. Designing and managing integrated marketing communications
  5. Designing and managing integrated marketing channels
Assessments: 

Written assignment - 40%
Project paper - 60%