The business world is a complex and ever-changing environment dominated by political, economical, social, technology and legal aspects (PESTLE).  PESTLE not only provides opportunity - more importantly such information enables choice. The subject deals with all issues and elements of international marketing. This module also provides students with a succinct distinction between International Marketing and Global marketing. Globalisation has brought about many and various changes to the traditional marketing concepts. Thus, this module introduces traditional and contemporary concepts to recognise the opportunities and challenges in today’s international business climate.

Note: Subject relates to Master of Business Administration (Global Business)

Programme Fee