Flexible Learning That Enhances Your Potential
Micro-credential certification in Consumer Behaviour (MBAGB)
This module draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. This module examines the latest research and business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. It also reviews controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. In addition, it also emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.
Note: Subject relates to Master of Business Administration (Global Business)
This programme is designed, delivered, assessed and awarded by SEGi University through the Africa Open Learning Platform.
Written assignment - 40%
Project paper - 60%